Maybe your profits are falling. Maybe your competitors are stealing your patients. Whatever your reasons for wanting to run a more successful dental clinic, you should know that it will take time and effort to improve yourself. However, it can be done. Here are just four tips for overcoming the odds and improving your business!
1. Offer Multiple Payment Options
Patients don’t like to be chained to their checkbooks. They want the freedom and flexibility of having multiple ways to pay. Here are just a few options that you might consider implementing in your office:
– Credit and debit cards
– Money orders
– Online transfers
2. Decrease Wait Times
This is easier said than done, of course, but if you find yourself consistently overbooked, it’s time to make a change in how your receptionist is handling your schedule. Your patients shouldn’t have to wait more than 10-15 minutes past their appointment deadline. Their time is just as valuable as yours, and it should be treated as such.
3. Encourage Loyalty
It costs much less to retain old patients than to recruit new ones. The good news is that there are plenty of ways to keep people coming back to your clinic. You could send them reminders, for example, when it’s time for a check-up, or you could put them on mailing lists that will always keep your brand fresh in their minds.
4. Never Stop Improving
You’re on the right track by reading this article and looking for ways to improve your business. However, it should be an ongoing process and not a one-time effort. You should always strive to stay on top of your industry, especially if you feel like you’re falling out of touch. Get back in the game by following dental blogs and subscribing to something like an implant dentistry journal.
These are just a few tips for running a dental clinic. Even if you’ve been in business for awhile, there are always ways to do better. Use these suggestions to help your clinic become a worthwhile one.